Careers, Jobs, Small Business Seminars, Online, Small Business How-to Seminars: Part 3-Email Marketing Essentials

Date and Time
Monday, May 6, 2024, 12 - 1:30 PM
End times are approximate. Events may end early or late.

Location

ONLINE - Details will be emailed upon registration
Event Details

*This event is online only*


Click here to register for Part 3

This 3-part, Digital Marketing Series: The Basics is a set of programs designed for entrepreneurs, freelancers, sidehustlers, creators, and solopreneurs who are just starting out. It will provide some of the basic—yet essential—tools, strategies, and insights you need to skyrocket your business success. You'll get practical and actionable knowledge and discover new ideas through real-world examples tailored for small businesses like yours. You'll also get access to a treasure trove of resources available at the Library.

Email marketing is far from dead: it's more powerful than ever! Join us for this program on email marketing essentials and discover:

  • How to craft irresistible subject lines
  • The anatomy of an email that converts
  • Segmentation strategies
  • ...and so much more!

Don't let your emails end up in the spam folder. Learn the strategies that will get your messages opened, read, and acted upon. This webinar is a must-attend for anyone serious about leveraging the power of email to grow their business.

Bring all your questions for the presenter!

***Sign up today to reserve your seat — a variation of this series was offered last year and the programs were at capacity! (You can attend one or all of the sessions, but you must register for each one individually.)***

For more details and to register for the rest of this 3-part series, visit the Digital Marketing Series page.

Click here to register for Part 3

About the Presenter: Helena Escalante

 

HELENA ESCALANTE

 

Helena Escalante is an accomplished marketing strategist, certified copywriter, and content creator with a unique ability to craft compelling messages in both English and Spanish. Focused on empowering businesses to optimize their sales, improve communication, and authentically grow their influence, Helena has become a sought-after expert in her field.

Helena’s love for words can be seen in her engaging TEDx Talk, "The Power of Words to Change Your Life," which quickly gained traction, accumulating 10,000 views within the first three days of its release. Her widely-read blog spans readership in over 180 countries, and gained recognition from American Express as “a resource for women-owned businesses.” Her book, The Quickest Guide to Content Creation, skyrocketed to #1 on Amazon's international bestseller list in web marketing, media, and communications.

Helena's success as an entrepreneur has been recognized by Smart Hustle Magazine, which awarded her the "Entrepreneur of the Year Award," and Hibox.co, which named her a "Top 10 Leadership Influencer." Her dedication to the small business community through her weekly programs at The New York Public Library over the past decade has directly impacted over 50,000 entrepreneurs to date.

 

Registration for this event is through Zoom. Click here to view Zoom's Privacy Policy.

Assistive Listening and ASL
ASL interpretation and real-time (CART) captioning available upon request. Please submit your request at least two weeks in advance by emailing accessibility@nypl.org.